FOR IMMEDIATE RELEASE
Monday, January 12, 2009
WEB TELEVISION SHOW "CRUCIAL MATTERS" LAUNCHES TO CRITICAL ACCLAIM
Toronto – Paul Benoit has created an edgy television show titled Crucial Matters: the fusion between sports, music, the arts, comedy, celebrities and lifestyle. After seeking a carrier without success, Benoit decided to take his ground-breaking show instead to the World Wide Web with the expert assistance of Jesse DeCosta and the www.decostainc.com team.
Crucial Matters was launched successfully on THURSDAY JANUARY 8TH, 2009 with the website www.crucialmatters.com going LIVE internationally at 4:20 pm Eastern Standard Time.
http://www.crucialmatters.com WEB/TV Show propels itself to discerning viewers by adapting to the rapidly changing habits of its erudite audience with catchy 3-6 minute video clips rather than full episodes. The Viewer determines and controls what content they watch and when. More and more often people are switching over to their home computers or hand held devices to look at their favourite television programs. With the advent of modern operating systems, greater network bandwidth and access to networks, especially the internet, the discriminating individual has the power to choose from thousands of television shows at his own whim.
Benoit realized that this change was becoming the wave of the future and where one door closed another opened. Crucial Matters takes its audience on a journey to their favourite genre of music, sports, and arts & culture. Clearly Benoit researched his target audience and recognized that they were not couch-potatoes’/baby boomers set in their ways. His grasp was much broader with addressing the fast-paced multi-tasking younger spectators seeking this very type of material.
With a journalism background and a keen eye Benoit produced, wrote, and directed Crucial Matters. It features such notables as Justin Trudeau speaking about the Canadian Avalanche Association and the sad loss of his brother who lost his life in an avalanche in the Nelson area of British Columbia.
Paul Benoit co-hosts and shares the interviewing platform with Crucial Correspondents; Johnny Thrash, Crucial Mike Jeffreys’ and Jill Beam. Other guests include Michael Franti & Spearhead, The New Deal, Chris Velan, Lindsay Ferguson, Swollen Members, Greg Stump, Hot Hot Heat, The Wet Spots and Big Air Dan Treadway.
Media Launch Party
Wednesday, January 14, 2009
7-9 PM
RSVP: val@tootscapital.com or info@crucialmatters.com
For further information please contact:
Valerie Dooley
Toots Capital
Let US toot YOUR horn!Publicist/Producer/Columnist
val@tootscapital.com
Tel: 416-488-9649
Fax: 416-488-8173
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